• info@martcoassociates.com
  • (609) 891-8527

Small Business Entrepreneur

Overcome your intricacies with small business entrepreneurs’ strategies

Both business tycoons and small business entrepreneurs are an essential part of the competitive world as both of them contribute to the wellbeing of an economy. In today’s fast and fierce competition, most businessmen prefer to have small enterprises rather than big-sized businesses, as the former is far less expensive to manage. Additionally, it accumulates less responsibilities and liabilities.

Starting a new venture ensures small business owners chances to inflate their income by exploiting untapped markets and unfulfilled needs in the economy. Small businesses easily achieve profitability and sustain themselves in niche markets owing to low expenses, yet they face a variety of problems that disallow them to stand firmly against the large companies. Some of the major problematic areas are:

Financing: It is the most problematic area that affects the growth of small business entrepreneurs because small-scaled business people highly depend upon personal savings, gifts from friends and family and small business loans for investment purposes.

Economies of scale: For ensuring more profit and sustainability in the long run, it is necessary that income should exceed expenses. That is why economies of scale can make it difficult for small-scaled firms to offer products and services at the lowest price tag.

Recruiting: In comparison to big and established businesses, small businesses fail to recruit top workers due to their inability to pay higher salaries. Also, they can’t offer attractive benefits to hire new talent and retain the best performing employees.

Knowledge: A small business owner fails to make perfect management decisions due to his/her limited knowledge, concerning all departments within a company. On the other hand, large companies have many owners, managers and employees with a broader pool of knowledge that help companies make balanced and smart decisions.

Encore entrepreneurs are highly acclaimed and praised business people who make their presence felt in the industry with their perfect output. Silver entrepreneurs are mature business people who belong to generation ‘M’ and possess perfect management skills and marketing contacts. That is why they are able to improve start-up survival rates. Despite their abilities and experience, both encore entrepreneurs and silver entrepreneurs also face some common challenges in the industry and look for improved and better ways to overcome them.